EQQUALBERRY is a viral, minimalist Korean skincare brand founded on the philosophy of inclusivity, clean beauty, and "Beauty for All". The brand's unique name blends the words "Equal" (equality), "Quest" (pursuit), and "Berry" (vitality). Known for its playful, experimental textures and vibrant packaging, the brand is also a pioneer in design inclusivity, featuring braille embossing on its bottles to assist the visually impaired. All formulas are proudly cruelty-free, utilize EWG Green-graded ingredients, and avoid harsh chemicals, making them safe for highly sensitive skin.